Found Money Book Review Yields Interesting Positioning Strategy
February 21st, 2010 @ Ivana Taylor
My latest book review “Found Money” just published on Small Business Trends. As a result, I got one of my favorite e-mail surprises; a note from the author.
These are especially sweet when I pick the book and review it on my own because then it’s a surprise for the author as well. And this answers [...]
Category : Blog & Featured Work
Small Business Trends Book Reviews
February 5th, 2010 @ Ivana Taylor
OK, so I’ve got a business book addiction. Thank goodness for the opportunity to serve as the Small Business Trends Book Editor. This has given me the opportunity to learn from some of the best business practitioners and experts in the business.
You might be especially interested in our two Best of Listings: Best Small Business [...]
Category : Featured Work
AMEX Open Forum Contributor
February 5th, 2010 @ Ivana Taylor
Over the last couple of years, I’ve been honored to be included as part of Anita Campbell’s Small Business Trends Experts.
As a part of that group, I’ve had the privilege of contributing articles to the AMEX Open Forum.
Category : Featured Work
Join DIYMarketers.com NOW!
February 5th, 2010 @ Ivana Taylor
“Come on in. No need to wipe your feet.”
Welcome to DIY Marketers. Have a seat… Get some ideas… Recharge your batteries. Get the tools you need to do your best work now.
DIY Marketers is a special hangout for people like you – folks responsible for small business marketing, who may not have a strong [...]
Category : Featured Work
Small Business Strategy
January 17th, 2010 @ Ivana Taylor
A resource for marketing enthusiasts, small business owners and anyone responsible for getting and keeping loyal, profitable customers. This blog started as an experiment, but has grown in popularity over the last year.
Inside Strategy Stew you’ll see the the first glimpses of marketing trends, tools and people that you may never have heard of before, [...]
Category : Featured Work
It’s All About Getting Chosen!
October 22nd, 2008 @ Ivana Taylor
When you really think about what it takes to build a successful business today, you realize that getting and keeping customers isn’t as much about selling them something — it’s about getting your ideal customer to choose you – regardless of price.
Over the last twenty-plus years, I’ve built a reputation for helping the companies I [...]
Category : Blog & Featured Work