Found Money Book Review Yields Interesting Positioning Strategy
February 21st, 2010 @ Ivana Taylor
My latest book review “Found Money” just published on Small Business Trends. As a result, I got one of my favorite e-mail surprises; a note from the author. These are especially sweet when I pick the book and review it on my own because then it’s a surprise for the author as well. And this [...]
Category : Blog &Featured Work
What Questions Would YOU Ask a Successful Direct Marketer?
February 15th, 2010 @ Ivana Taylor
I’m going to InfusionCon in March. While there, I’ll be interviewing some of the small business owner-attendees on a very short video and writing a short article about them. I wanted to create a list of questions that they can choose to answer. I’m looking for a mix between fun and functional. So what questions [...]
Category : Blog
What Do YOU Need to WIN?
February 12th, 2010 @ Ivana Taylor
The best advice I ever got was to “Know what you need to be successful, put that in place or don’t do it.” How often do you find yourself out of control of your life and the life circumstances around you? Most of the time, we are a function of doing the things that need [...]
Category : Blog
How Far Will You Go — Not to Let Go
February 6th, 2010 @ Ivana Taylor
Alexander is nine — well, almost ten. He’s let go of a lot of childish things already. Except for the “blanket.” Of course, it doesn’t travel with us anymore. It mostly just lives on the bed or makes an appearance now and then on the couch while we’re watching a movie. I thought we were [...]
Category : Blog
Self-Promotion for Introverts Author to Appear on DIY Marketers
February 5th, 2010 @ Ivana Taylor
I’ve just completed a wonderful conversation with Nancy Ancowitz, author of Self-Promotion for Introverts. We’re going to be recording our “Bar Stool Chat” for my new program on DIY Marketers called “Beyond the Book.” Nancy says that she’s an introvert, but you would never know it. Her voice is kind and vibrant and her [...]
Category : Blog
Customer Feedback Programs to Implement in 2010
January 17th, 2010 @ Ivana Taylor
Are you STILL doing surveys the old fashioned way? While most traditional methods have their benefits, there are many other new and improved ways to collect customer feedback that will enhance your relationships with customers AND your profitability. In this article, I’m going to outline some of the wonderful methods I’ve used with clients over the last [...]
Category : Blog
How to Use Feedback as a Brand Builder
January 17th, 2010 @ Ivana Taylor
Don’t think of market research and customer feedback as an annual event. Use it to leverage your marketing strategy and further build your brand. Take some pointers from Proctor and Gamble and my experience with how they use customer feedback to build their brand and improve their product: I love trying out new products because [...]
Category : Blog
Learning to Connect With the Enneagram
September 28th, 2009 @ Ivana Taylor
I’ve always been interested in what makes people tick. Why they choose what they choose, how they think and what I can do to connect with people in a more authentic way. This past weekend, I went to a workshop about the Enneagram. The Enneagram is an ancient personality indicator. The word Enneagram basically means [...]
It’s All About Getting Chosen!
October 22nd, 2008 @ Ivana Taylor
When you really think about what it takes to build a successful business today, you realize that getting and keeping customers isn’t as much about selling them something — it’s about getting your ideal customer to choose you – regardless of price. Over the last twenty-plus years, I’ve built a reputation for helping the companies [...]
Category : Blog &Featured Work