Small Business Strategy
January 17th, 2010 @ Ivana Taylor
A resource for marketing enthusiasts, small business owners and anyone responsible for getting and keeping loyal, profitable customers. This blog started as an experiment, but has grown in popularity over the last year.
Inside Strategy Stew you’ll see the the first glimpses of marketing trends, tools and people that you may never have heard of before, [...]
Category : Featured Work
Learning to Connect With the Enneagram
September 28th, 2009 @ Ivana Taylor
I’ve always been interested in what makes people tick. Why they choose what they choose, how they think and what I can do to connect with people in a more authentic way.
This past weekend, I went to a workshop about the Enneagram. The Enneagram is an ancient personality indicator. The word Enneagram basically means a [...]
I’m Always Thinking About Your Business
October 25th, 2008 @ Ivana Taylor
During the school year, I spend most Saturdays at the Independence Starbuck’s on Rockside Rd. in Cleveland. I send my son to Serbian School and I hop over to the Starbuck’s to catch up on things that happened and plan for the things that are going to happen. I call it Starbuck’s Saturdays.
If [...]
Category : Planning
It’s All About Getting Chosen!
October 22nd, 2008 @ Ivana Taylor
When you really think about what it takes to build a successful business today, you realize that getting and keeping customers isn’t as much about selling them something — it’s about getting your ideal customer to choose you – regardless of price.
Over the last twenty-plus years, I’ve built a reputation for helping the companies I [...]
Category : Blog & Featured Work