Found Money Book Review Yields Interesting Positioning Strategy
Posted 2 weeks, 2 days ago @ Ivana Taylor
My latest book review “Found Money” just published on Small Business Trends. As a result, I got one of my favorite e-mail surprises; a note from the author.
These are especially sweet when I pick the book and review it on my own because then it’s a surprise for the author as well. And this answers [...]
Category : Blog & Featured Work
What Questions Would YOU Ask a Successful Direct Marketer?
Posted 3 weeks, 1 day ago @ Ivana Taylor
I’m going to InfusionCon in March. While there, I’ll be interviewing some of the small business owner-attendees on a very short video and writing a short article about them.
I wanted to create a list of questions that they can choose to answer. I’m looking for a mix between fun and functional.
So what questions would you [...]
Category : Blog
What Do YOU Need to WIN?
Posted 3 weeks, 4 days ago @ Ivana Taylor
The best advice I ever got was to “Know what you need to be successful, put that in place or don’t do it.”
How often do you find yourself out of control of your life and the life circumstances around you? Most of the time, we are a function of doing the things that need to [...]
Category : Blog
How Far Will You Go — Not to Let Go
February 6th, 2010 @ Ivana Taylor
Alexander is nine — well, almost ten. He’s let go of a lot of childish things already. Except for the “blanket.” Of course, it doesn’t travel with us anymore. It mostly just lives on the bed or makes an appearance now and then on the couch while we’re watching a movie.
I thought we were done [...]
Category : Blog
Self-Promotion for Introverts Author to Appear on DIY Marketers
February 5th, 2010 @ Ivana Taylor
I’ve just completed a wonderful conversation with Nancy Ancowitz, author of Self-Promotion for Introverts. We’re going to be recording our “Bar Stool Chat” for my new program on DIY Marketers called “Beyond the Book.”
Nancy says that she’s an introvert, but you would never know it. Her voice is kind and vibrant and her energy [...]
Category : Blog
Small Business Trends Book Reviews
February 5th, 2010 @ Ivana Taylor
OK, so I’ve got a business book addiction. Thank goodness for the opportunity to serve as the Small Business Trends Book Editor. This has given me the opportunity to learn from some of the best business practitioners and experts in the business.
You might be especially interested in our two Best of Listings: Best Small Business [...]
Category : Featured Work
AMEX Open Forum Contributor
February 5th, 2010 @ Ivana Taylor
Over the last couple of years, I’ve been honored to be included as part of Anita Campbell’s Small Business Trends Experts.
As a part of that group, I’ve had the privilege of contributing articles to the AMEX Open Forum.
Category : Featured Work
Join DIYMarketers.com NOW!
February 5th, 2010 @ Ivana Taylor
“Come on in. No need to wipe your feet.”
Welcome to DIY Marketers. Have a seat… Get some ideas… Recharge your batteries. Get the tools you need to do your best work now.
DIY Marketers is a special hangout for people like you – folks responsible for small business marketing, who may not have a strong [...]
Category : Featured Work
Customer Feedback Programs to Implement in 2010
January 17th, 2010 @ Ivana Taylor
Are you STILL doing surveys the old fashioned way? While most traditional methods have their benefits, there are many other new and improved ways to collect customer feedback that will enhance your relationships with customers AND your profitability.
In this article, I’m going to outline some of the wonderful methods I’ve used with clients over the last year [...]
Category : Blog
How to Use Feedback as a Brand Builder
January 17th, 2010 @ Ivana Taylor
Don’t think of market research and customer feedback as an annual event. Use it to leverage your marketing strategy and further build your brand.
Take some pointers from Proctor and Gamble and my experience with how they use customer feedback to build their brand and improve their product:
I love trying out new products because you just [...]
Category : Blog
