Ivana Taylor is the President and Chief Marketing Officer of Third Force (http://thirdforce.net), a strategic marketing firm that helps small to medium sized companies get and keep loyal, profitable customers regardless of price. She is the author of popular marketing blog called Strategy Stew (http://strategystew.com) where she dishes out marketing how-to’s for small business owners and in-house marketers. Ivana is also an instructor with Cleveland State and the University of Akron and has created and co-written the Applied Marketing Management Certification Course which was voted best new Continuing Education Course for 2005. She is co-author of the book “Excel for Marketing Managers.”
